Right to be gorgeous
The campaign ’Right to be gorgeous’ is asking questions: Who is attractive, and who is allowed to be visible, why there are not many different people shown in media.
Media is creating it’s own picture of normal. Many times this definition is too narrow. Real normal would be showing diversity, but it’s difficult to remember that when media is filled with these one-dimensional messages.
We decided to choose another path. The campaign ’Right to be gorgeous’ was born by the urge to challenge the definition of beauty, and to show the regular, special topmodels.