Referenssit - simelius simelius

FOUR REASONS

The Four Reasons Upside Down Collection AW21 is a peony-scented drama, where the hair is upside down and the

mind is free to be led by inspiration. The collection has surprising color combinations, plays with contrasts, and boldly takes a leap away from the path well trodden.

We love the real you. 💗

 

 

ASPA

The campaign ’Right to be gorgeous’ is asking questions: Who is attractive, and who is allowed to be visible, why there are not many different people shown in media.

Media is creating it’s own picture of normal. Many times this definition is too narrow. Real normal would be showing diversity, but it’s difficult to remember that when media is filled with these one-dimensional messages.

We decided to choose another path. The campaign ’Right to be gorgeous’ was born by the urge to challenge the definition of beauty, and to show the regular, special topmodels.

ZALANDO X PRIDE

There is no gender for clothing in the wardrobe of freedom.
The film and photos feature inspiring role models from the LGBTIQ+ community. 

ARMY

Fashion editorial for Pap.

We are all unique piece of art. Connected through the big weave. We are one Army.

CHISU

We created the visual world for the album ’Polaris’ by Chisu.

JENNI VARTIAINEN

We painted the theme and the soul of Jenni Vartiainen’s iconic album ’Terra’ into the photo collection that carries the album name. We shoot the pictures in the rough wilderness of Iceland, and partly in our home studio in Finland.

Terra, as a third, last part, completes an album trilogy.

ANTTI TUISKU

Promotional photos for album Anatude.

DROP

The truth
 
There are no mistakes
 
A hollow tree,
Pressing against time
A drop of lime will heal the crime
 
Drop
 
Hold the anger, hold the pain. I command thee: breathe
 
A sweet, a light
A drop of life
In this hollow tree will set you free
 
There are no mistakes
 
Noble, beautiful, queen.

HARVIA

We created a warm steamy space and went close to the skin. Mood clips and stills tell how the heat feels.

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