We had a huge honour to shoot the campaign photos and the DOOH-materials for Roosa nauha. In addition to cancer research, also a consultant service for patients and their next of kin is being supported with the fund-raising proceeds.
This time Roosa nauha-fundraising highlighted the heredity of cancer. The cancer itself doesn’t run in family, only the susceptibility to get cancer can be hereditary. The cancer foundation is supporting several research projects studying the heredity of cancer in Finland.