ZALANDO
Dresscode Freedom
We celebrate those who had to live in a closet 50, 40 or only 30 years ago.
Dresscode Freedom is a tribute
to them who led the way.
We put them in the spotlight
and let them wear whatever they would have wanted
to wear in the past.
This campaign have gain awards in all over the world:
– Gold in SABRE Awards EMEA 2022
– Gold in Grand One 2022, Finland: THE BEST WORK FOR EQUALITY
– Silver in Vuoden Huiput 2021, Finland: Campaigns
– Shortlisted in Effie Europe 2021, Gerety Awards 2021, New York Festivals Advertising Awards, Global Sabre Awards 2022
Creator team
Client
Zalando
Casting
Helsinki Pride
Photography
Nana Simelius
Photography
Juhana Simelius
Director
Nana Simelius
DOP
Juhana Simelius
Agency
SEK Helsinki
AD
Heli Roiha
Account Director
Hanna Nordgren
Copy
Annu Terho
Gaffer
Karri Pöykiö
Steadycam Operator
Alvi Pakarinen
1st AC
Mauricio Waldo
2nd AC
Machio Lall
Music
Sasu Rönkä
Sound Recordist
Heikki Kareranta
BTS + Mini Documentaries
Atte Heinonen
Stylist
Meri Milash
MUAH
Fatma Bendris
Assistant
Noora Varjo
Edit
Juhana Simelius
Colorist
Sarrah Wilkman
